# Plectica for Designers

Clarify your thinking, communicate your ideas and collaborate visually with your design team

- ### Understand your users
  
  Use our empathy canvas to gain a deeper understanding of your customers. By mapping personas, you’ll begin to identify relationships in behavior that lead to valuable insights about their experience and perspectives.

[Try our Empathy Map template](/content/maps/ZK9DOUGMR/index.html)

- ### Document user flows
  
  Visualize the complex paths a user may take through your app or website. Identify potential friction points that could affect performance and gain a high-level overview on opportunities for improvement.

[View an example map](/content/maps/JEXA3JBTT/index.html)

- ### Build team alignment
  
  Use our story mapping template to visualize and connect user activities during your product design process. Align your team around key user goals to prioritize the features that provide the most value.

[Try our Story Mapping template](/content/maps/JVSVOS3GP/index.html)

- ### Brainstorm as a team
  
  Capture ideas, explore concepts, and share inspiration with anyone. Use images, videos, or PDF files to tell a story visually. Add notes of your own or invite colleagues to provide their feedback.

[View an example map](/content/maps/CAXV2I3H8/index.html)

# Work individually or as a team

Sign up for free [Sign up with Google](/content/auth/google?path=/start-try/index.html)

By signing up, you agree to the [terms of service](/content/terms-of-service/index.html) and [privacy policy](/content/privacy-policy/index.html).